Archive for September, 2011

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Wednesday, September 14th, 2011

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Vancouver SEO Services

Wednesday, September 14th, 2011

I encoutner many techniques and strategies as a Vancouver SEO Consultant, (some terrific, some really poor) to help boost search engine results for your site. Some of the most common-sense and obvious things you can do on your site are still the most powerful. In this article are only a few.

Use unique titles for all your content and articles

This should be painfully obvious. Using the primary keywords you have targeted, simply write original content for your page that includes every one of your search phrases 2 – 3 times and is roughly 200 to 500 words in total. When writing the content try to break it up into different paragraphs and have a paragraph for each keyword. Keywords used at the very start and very end of your content copy will get a slight boost.

Insert your main keywords into your headline or title

Write a headline for each of your paragraphs and make use of your keyword in each headline. Utilize header tags to the headlines. Just about all internet page editors have a setting for headers using the H1 or H2 tags.

Optimize the title tag for your page

Make use of your keyword(s) within your page title and format it in this way. Each page could have a unique title tag, but as always your welcome page is the most important. Page titles can be long, but the search engines like google will ignore everything after the first 7 or 8 words.  Something like this:

Vancouver SEO Consultant – Search Engine Marketing Services

Link internally between content on your site

It is essential to demonstrate to the major search engines that you've got other pages linked to your main keywords. The best way to achieve that is to include basic, search phrase rich text links to other associated web pages on your own website. As an example you might choose to optimize your welcome page to the keyword "SEO Consulting". To be able to show search engines this is an important keyword to you you will want to put in a text link to your home page with that search phrase in it and link it to a page called "SEO Consulting Services".

Use the Alt Tag for graphics and images

Use a nice photo of a common landmark which is located near your company. Add it to your home page to aid visually localize your web site to your geographic location, you can add your local area keywords to the image alt tags. "Alt" or "alternative text" are tags which can be combined with images in order to explain the photo contents to your visitors in addition to internet search engine robots that spider and check the page.

Search Engine Optimization is a a lot of extra work but without proper thought on your SEO factors for your web site, the chance of appearing in the search engines like google will decrease. There are several simple actions that you may employ yourself at little or no cost that can really help your website rank better in the search engines and certainly gain visibility as a result. If you comprehend what you are doing you may get a decent increase in search engines like Google with the least effort. You may have observed that this post doesn't breach the subject "backlinks" whatsoever, and it goes without saying, high-quality backlinks could be the essential factor to increase and getting the best rankings.

For additional information regarding any of these tips, don't hesitate to contact me on my website at www.tavisyeung.com – your local expert Vancouver SEO Consultant.

Getting Starting with YouTube and Video Marketing

Sunday, September 4th, 2011

Keep in mind Google owns YouTube, and things have changed a bit because of that; but adding real value to your business using YouTube is definitely on the radar screen. Remember that you have to give great value, and then you just have to learn the nuts and bolts of what is needed to get the best results. So we will offer a little intro lesson for you about using YouTube and making it work for your business.

If you want to make your video stand out of the crowd and actually get people to notice it, then you should focus on quality in every possible way. If your budget will not support a video cam, then that is fine because you really do not need to have one. You will see the entire range of video content on YouTube; many with video cameras and lots without them. A webcam is not always the best substitute for a digital camera, so be careful about what you use.

As you can probably guess, all of your videos should have some planning to them so they are not just a random collection of thoughts or ideas. As the years have gone by, people have become more critical about the quality of videos, so keep that in mind too. You do not even need to talk in your videos, although it would be a nice change of pace if you did appear in them. You will find that business related videos only have a little bit of entertainment in them because people just want the info without a lot of time-wasting art work.

Since we are mainly talking about video marketing for business reasons, then stay organized with all your videos as that will be received better.

Place your videos on your site, and also work on getting it ranked in the search engines. You can post your videos at other sites, but they will not bring you the traffic that YouTube can. However, in addition to Google you should definitely spend quality time getting exposure at Facebook. There are multiple elements that comprise doing well on YouTube, and a lot of it is about marketing principles you already know about, maybe.

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